Building a Solid Reputation #
The Rehoboth ‘brand’ has come to represent a nurturing Christian educational environment. Our reputation as a beacon of Christian education in Western Australia is based on our ability to deliver excellent educational programs from a distinctly Christian worldview. Students are encouraged to see Jesus Christ as sovereign over all aspects of their lives and teachers work hard to bring out their best.
These are all qualities that parents value and regularly cite as reasons for choosing Rehoboth over other schools. To ensure we maintain a solid reputation, we need to cultivate these qualities.
This Style Guide defines the standards for implementing the various components of the Rehoboth brand both externally and internally. Brand components have been selected with the aim of providing a professional and competitive edge that reinforces our reputation for dedication and excellence in the field of Christian education.
The Style Guide is framed by an underlying attitude to be distinct in everything we do, for the glory of God alone.
What is Brand Identity? #
‘Brand identity captures how your school brand is perceived by your school community and why they are motivated to choose your school. Brand identity is represented in all the cleverly considered details: font, logo, brand colours, tone, newsletter layout, or social media imagery. All these aspects speak to your parents, staff, and students and give insight into your school values and personality to confirm to your community that you align with their values’ (ImageSeven).